Vanessa Bryant Reconciles Nike Partnership!!!!!
Vanessa Bryant Reconciles Nike Partnership!!!!! Bryant has renew her late husband, Kobe Bryant’s Nike contract after it expired last year.
Vanessa Bryant and The Nike Partnership!!!!!
According to complex.com, after the last basketball icon’s Nike contract ended on April 13, 2021, his wife Vanessa and his estate didn’t renew the deal because they couldn’t work out the terms of the contract.
Since then, Nike put a freeze on new Kobe sneaker releases, prices skyrocketed on the resale market, and players around the NBA scrambled to locate fresh pairs to play in.
After a long wait, and Nike’s partnership with the Bryant family is back on.
Today, Nike and Vanessa jointly announced the continuation of the Kobe partnership aimed to,
Inspire a new generation of athletes and encourage youth participation in sport. Kobe Bryant means so much to many of us, not just NBA fans but globally beyond the game,
Nike president and CEO John Donahoe said in the press release.
His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.
The new partnership will begin with the “Mambacita Sweet 16” Kobe 6 Protro, which honors Bryant’s daughter Gigi.
All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.
Vanessa Bryant was quoted as saying,
I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.
With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come.
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