Jay-Z and LVHM team up in 50% percent ownership each of Jay-Z’s Armand De Brignac champagne brand, known as, “Ace of Spades.”
“I’m not a businessman, I’m a business, man.”
In 2005, rapper Jay-Z dropped a verse on Kanye West’s “Diamonds of Sierra Leone” that said, “I’m not a businessman, I’m a business, man.” At no time has that statement been more true than it is today. And every day since making that statement, Jay-Z has been adding to his business legacy.
As reported by The Source, Jay-Z announced a 50-50 partnership with LVHM for his “Ace of Spades” brand Armand De Brignac champagne.
Appearing on “Squawk Box” on CNBC, Jay Z stated –
“We built Armand from the ground up, you know we want to do things right, integrity of it had to be right.”
“When we build luxury products, whether it be Roc Nation or Monogram…Moet Hennessey goes about it the same way.”
Jay-Z and LVHM look forward to a very successful partnership for years to come. We’ll drink to that!