Lebron James Lauches Lobos 1707 Tequila & Mezcal
“If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something…I was in a perfect place in my life. Me and my friends were trying different tequilas. I actually bought a place with Maverick Carter in Cabo a few years ago. There’s obviously a big tequila heritage there.”
According to The Source, Lobos 1707 is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms. James, Simms, and Osorio along with Maverick Carter round out the wolfpack.
Osorio stated –
“Creating and designing Lobos 1707 is about love, legacy and authenticity”
“I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip.”
“It’s a story that celebrates our pack and our extended family who has been with us throughout our journey.”
“Above all, Lobos 1707 represents unity.”
As To Why King James Got On Board This Tequila Venture –
“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” says James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.” – Lebron James
Included on the investment team, along with Lebron James and Maverick Carter are Anthony Davis and Draymond Green (investors through MSA). Also, Klutch Sports Group CEO and Founder, Rich Paul and Torch Capital, as reported by The Source.
Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants in New York City, Florida, and California. If you’re nowhere near those places, don’t worry, you can get your hands on a bottle online at https://www.reservebar.com/collections/lobos-1707