Ice Cubes’ BIG3 League Makes History
Ice Cubes’ BIG3 League Makes History. Ice Cube launched his BIG3 league in 2017. Five years later, the league earns major recognition.
Ice Cube Makes History
Ice Cubes’ BIG3 League Makes History. O’Shea ‘Ice Cube’ Jackson Sr. is perhaps best known for his time spent in NWA. As well as, his solo and acting careers.
However, in 2017 Cube ventured into the business world of basketball. Since its inception, his BIG3 league has helped reinvent the basketball careers of some of the most beloved former NBA players.
Specifically, Allen Iverson and Nick Young. Not to mention, it introduced a new generation to some legendary players as coaches.
Coaches Michael Cooper, Gary Peyton, and Rick Barry—alongside Clyde Drexler who serves as league commissioner.
So far, this league has birthed five championships. Recently, Cube and his cofounder Jeff Kwatinetz celebrated another victory.
The three-on-three league officially got recognized by U.S. Black Chambers, Inc. and ByBlack as the first and only Black-owned sports league!
As a result, they’re able to directly foster relationships with other Black chambers nationwide.
Here’s a statement from Jackson:
“Myself and the entire league are honored to be officially certified by ByBlack and the U.S. Black Chambers. From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners, and we are proud to be a part of a nationwide network of Black business owners.”
Furthermore, the newfound relationship with USBC and ByBlack allows Ice Cube to leverage an NFL deal. Importantly, the NFL attributed $125 million to partnering with Black-owned businesses.
Also, USBC President and CEO Ron Busby Sr. added:
“This is the first step of what we deem to be a fruitful partnership, with Ice Cube’s commitment to helping other Black-owned businesses get ByBlack certified.”
As you can see, the BIG3 intends to make major moves in the near future. Congratulations to Cube on his continued success!
