Hit-Boy Defiantly Independent in ‘American Pie’
Hit-Boy is defiantly independent as he claims his piece of the pie with his new visual for ‘American Pie’. You can see the video below.
Hit-Boy Claims His Piece of the Pie: The Defiant Independence of “American Pie”
Hit-Boy is officially operating on his own terms.
Fresh off the release of his highly anticipated album HITstory 2: Success Is A Dirty Word (released on June 13, 2026), the multi-Grammy-winning producer and artist has dropped a brand-new music video for track 11, “American Pie.”
If you’ve been following Hit-Boy’s journey, this video is much more than a routine visual drop. It’s also a cinematic victory lap celebrating his hard-fought creative and financial freedom.
The Freedom Flex: Ownership is the Narrative
For nearly two decades, Hit-Boy (Chauncey Hollis II) was bound to traditional industry structures. However, “American Pie” finds him standing in a completely different light. Having recently exited an 18-year publishing agreement, Hit-Boy uses this track to loudly celebrate the power of self-ownership.
As he boldly raps in the song:
“I don’t give a fuck about anything I’m into, I just got my own publishing like MJ and Prince do.”
By aligning himself with icons like Michael Jackson and Prince—legendary figures who famously fought tooth and nail for their masters and publishing rights—Hit-Boy sets a new standard for modern producers turning into fully independent moguls.
Minimalist Style, Maximum Impact
To match the raw, unfiltered spirit of the song’s message, the “American Pie” music video rejects high-budget studio gloss. Instead, it was shot entirely on an iPhone.
This stripped-down approach provides an immediate, intimate look at the artist. There is no separation between the mastermind behind some of hip-hop’s biggest beats (for the likes of Jay-Z, Kanye West, Nas, and Beyoncé) and the solo artist delivering these heavy boasts. Hit-Boy serves as the sole:
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Writer
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Producer
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Performer
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Arranger
Disrupting the Traditional Release Model
The spirit of independence behind “American Pie” isn’t just a lyrical theme. It dictates his entire business model. You won’t find HITstory 2: Success Is A Dirty Word on Spotify, Apple Music, or Tidal.
Instead, Hit-Boy (real name Chauncey Hollis II) is distributing the album exclusively through his website, hit-boy.ai, using a “pay what feels right” (PWYW) model. By cutting out corporate streaming middlemen, he is proving that direct-to-consumer relationships are the future for established independent creators.
| Song Details | Key Highlights |
| Track Title | “American Pie” (Track 11) |
| Album | HITstory 2: Success Is A Dirty Word |
| Visual Concept | Shot entirely on an iPhone |
| Core Theme | Freedom, 100% publishing ownership, and industry independence |
| Where to Watch/Listen | Exclusively via YouTube and hit-boy.ai |
“American Pie” is a testament to what happens when one of hip-hop’s most brilliant musical minds decides to own his narrative entirely. He didn’t just want a slice of the pie—he went ahead and bought the bakery. That’s fire!
Check out the visual now –
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