Snoop Dogg launches new signature wine, “Cali Red”. Together with 19 Crimes, Snoop offers up his offering in the wine business.
Snoop Dogg Joins Other Black Celebrities In The Wine Business
Get ready to add a new wine to your bar. Joining a growing list of black celebrities with their own lines of wines and spirits, rap icon Snoop Dogg enters the wine business.
As reported by the Source, the Hip Hop legend joined with 19 Crimes for a multi-year deal with the company to deliver his signature wine, Snoop Cali Red. In a press release, Snoop said –
“I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,”
“It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
For just 12 bucks, the new drink features 65-percent Petite Syrah, 30- percent Zinfandel, and 5-percent Merlot. The product is being promoted as the first California wine by 19 Crimes. TWE Marketing Vice President, John Warley says –
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,”
“Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Want to know about other black celebrities in the business of wine and spirits? Check out the article below from drenchedinblack.com.
Click on the photo above for more black celebrities in the wine and spirit business.