McDonald’s has launched a campaign with rapper Diamonte”Saweetie” Harper. Although, the campaign is for a limited time only it’s the first one of its kind for McDonald’s. In other words, it’s the first time the large fast-food chain has partnered with a female musician.
The Saweetstakes Contestants Could Win Designer Bag
McDonald’s campaign with Saweetie is a great way to sell products. Especially, since, McDonald’s has only partnered a few times with celebrities. In fact, one of the biggest campaigns for McDonald’s was named a famous meal after NBA great Michael Jordan. That was over 30 -years- ago. But in recent years McDonald’s has partnered with Travis Scott, J Balvin, and South Korean pop band BTS, as reported by Revolt.
The”Icy Grl” rapper has really made quite a name for herself. Saweetie became known when she posted herself freestyling rapping over old school beats in her car. Saweetie was once the girlfriend of rapper Quavo of “The Migos.”But the rapper’s relationship went sour when he allegedly cheated on her. Saweetie sold the expensive luxury car Quavo bought her in 2020. The Bentley has Saweetie’s name engraved and was worth at least 280K. A very interesting fact about Saweetie, she is the cousin of actress Gabrielle Union. And, Saweetie’s mother appeared in videos with DMX and Nelly back in the day.
Another very interesting fact about Saweetie, she graduated from the University of Southern California we a degree in communications with an emphasis on business. So, when I think of her sweet deal with McDonald’s it is a perfect union. It appears that Saweetie is putting her degree to good use. In addition, having a contest so the winner can receive a designer bag is great. Not only will the winner of the contest get a limited edition handbag from one of Saweetie’s favorite designers Brandon Blackwood. The winner’s friend will receive a limited-edition handbag as well.
The campaign with Saweetie started on August 9, 2021. The signature meal includes a Big Mac, four-piece Chicken McNuggets, medium fries, medium Sprite, Tangy BBQ Sauce. Not to mention, the Tangy BBQ has been temporarily named after Sweet – Sour Sauce. Again, this is really great for Saweetie’s brand. Certainly, it will also increase sales for McDonald’s, as well.