Kevin Durant hopes to stop the destigmatize the use of marijuana among athletes. And, what better way to do so. This new partnership between Kevin and Weedmaps is a great start. Especially, since Cannabis has become legal.
Will Kevin’s Plan Work?
The new partnership with Weedmap is intended to lead Cannabis users to dispensaries. In addition, Weedmap is partnering with sports media networks. The idea is to sell merchandise, putting on events via podcast with “The Boardroom.” The CEO of Weedmaps Chris Beals opened up about his partnership with the “Marijuana Movement.”
“Through this partnership we’ll look to further break down the stigmas that have made cannabis use, particularly among athletes, so taboo, while also providing broader education about the plant’s many wide-ranging benefits and its potential for overall wellness,”
Kevin had similiar thoughts as well, “I think it’s far past time to address the stigmas around cannabis that still exist in the sports world as well as globally. This partnership is going to help us continue to normalize those conversations, as well as create content, events, and a lot more through our Boardroom media network, as reported by Black Atlanta Star. This is just the beginning for us.”
As we all know, marijuana use is a mainstay in the hip-hop culture. Also, some athletes have been known to use illegal marijuana. Of course, the use of marijuana can be dated all the way to ancient times. The hemp plant was originally used for medicinal purposes, according to History. But in the 20th-century illegal marijuana use became more prevalent.
Needless to say, millions have been made off of the sale of marijuana in the US. We just witness during the Tokyo Olympics how sprinter Sha’ Carri Richardson was suspended for using illegal marijuana. It was not the first time an Olympic athlete got into trouble for using illegal marijuana. In fact, in 2008, Olympic gold medalist Michael Phelps used illegal marijuana.
We don’t know how many other athletes have used marijuana. Hopefully, Kevin will be able to bridge the divide with this new business venture.