Michael B. Jordan has a change of heart. After receiving backlash for the naming of his new rum line, J’Ouvert, Jordan vows to make a change.
Michael B. Jordan Rum Line J’ouvert Receives Backlash
Actor Michael B. Jordan has been in the news lately, mostly for his new relationship with Steve Harvey’s daughter, Lori. Now we have something new to discuss involving Mr. Jordan.
Get ready for a new run line. But wait…there’s controversy surrounding its debut already…
Michael B. Jordan has been under fire lately for his choice in the naming of his new rum line.
As reported by TMZ, photos leaked of his upcoming drink at an apparent launch party, where the rum called “J’Ouvert” is seen.
Akin to Carnival, J’Ouvert is a Caribbean festival that started in Trinidad. Well, those of Trinidadian roots called foul. Jordan was accused of cultural appropriation, exploitation, and outright insensitivity. Does MBJ even have any ties at all to the region? That’s unclear.
Though he was quiet initially, Jordan heard the noise and finally spoke out about it via social media, posting –
“I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on. Last Few Days has been a lot of listening. A lot of learning and engaging in countless community conversations…
We hear you. I hear you and want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of.”
So, what’s the outcome of the new rum line, J’Ouvert?…the name is a-changin’. It’s all good y’all, he’s making it right. Good move, Michael.
For more Entertainment News check out the Leader in Hip Hop, Hip Hop News Uncensored. It’s the best YouTube channel for Hip Hop.