Fashion Nova has a new men clothing line and plus women line, as well. Fashion Nova has been the go to online store for women fashion for the last few years. Now, they have ventured into providing fashions for men and plus size women. Fashion Nova also has an app that you can download on your cell phone. Famous rap artist Cardi B will be launching her new clothing line on Fashion Nova’s website. This is exciting news for hip hop heads who love to shop online.
Cardi B Team’s Up With Fashion Nova
Cardi B is teaming up with Fashion Nova — one of her favorite clothing brands — to design a collection of denim, dresses and outerwear for the Fall/Winter 2018 collection, set to drop in October. Cardi is overjoyed for this joint adventure with the huge fashion brand. Cardi said:
“So I want to let y’all know that I am very excited. I am very excited to announce that I am…I have designed and I am still designing my very own fashion line with Fashion Nova,” Cardi B said in an Instagram video.
“I’ve collaborated with Fashion Nova, okkkur!” she continued. “They are the greatest people. They are giving me good quality, everything for my fall collection. I’m so excited to share with y’all. I’m so excited to see women dress beautiful, very fashionably and just wait for the fall!”
Safaree Samuels, the rap artist, is an ex-boyfriend of rap artist Nicki Minaj. Also, Safaree has a re-occurring role on Love & Hip Hop New York. Safaree is on his social media page wearing an outfit from Fashion Nova. Sarafee is supposedly the spokesmodel for Fashion Nova the new men clothing line.
How Fashion Nova Won the Internet
The founder of Fashion Nova, Richard Saghian is an American Iranian who doesn’t do many interviews. Saghian does not many interviews with exception of a few phone conversations and publications here and there. This is quite interesting since he has managed to create a 10.7 million followers on Instagram. Also, Saghian managed to build and grow his fashion empire without magazine placements, runway shows unlike brands like Gucci, Louis Vuitton and Chanel have done. Instead Saghian used social media as a platform to promote his merchandise, according to an article on WWD website.
Last year Fashion Nova was the fourth most Googled fashion company. This says a lot about Richard Saghian who started his company in a brick and mortar store. Saghian admits:
“All the knowledge I gained from having brick and mortar stores, I utilized for the website. Being able to listen firsthand to my customers gave me information of what women wanted, what was missing, and what was needed,” Saghian said. “I realized early on, getting into the minds of my customers is what helped me grow. I don’t think I would’ve been able to do it without all my retail experience from the brick and mortar days to the e-comm days.”
In case you all didn’t know a lot of celebrities like Kyle Jenner, Amber Rose, Nicki Minaj and of course, Cardi B wear Saghian Fashion Nova clothes.