Cee Lo Green Partners With Black-Owned Distillery
Cee Lo Green Partners With Black-Owned Distillery. Grammy-award-winning musician Cee Lo Green has announced a new project. This collaboration aims to empower black businesses and bring diversity to the industry.
Cee Lo Green partners with the black-owned distillery
Cee Lo Green Partners With Black-Owned Distillery.
He is in partnership with Victor George Spirits.
Victor George Spirits is a black-owned distillery in Fort Lauderdale, FL.
The partnership aims to bring diversity and empowerment to the industry.
VGP received $2.4 million to build the first distillery of its kind, as stated by AfroTech.
The collaboration with Cee Lo Green is a significant step in the industry’s efforts to empower black-owned businesses.
And to promote diversity within the wine and spirits industry.
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Singer Ventures Into The Spirits Industry
The five-time Grammy-award winner is a connoisseur of fine liquor.
Here is what Green said,
“My enthusiasm in partnering with the Victor George Spirits brands is immeasurable. It is literally an extension of my own good taste,” said Green, Broadway World reports. “We shall shift the attention, and unbottle exceptionality, excellence, and ownership with a clarity in which one can see their own reflection.”
The musician, known for his hit songs “Crazy” and “Forget You,” is stepping into the industry with a mission.
That is, to promote diversity and empower black-owned businesses.
We are discovering this new line of spirits that will offer a range of whiskey and bourbon.
Overall, his latest venture into the spirits industry is a bold move that aims to bring change.
It is a significant step towards promoting diversity and empowering black-owned businesses.
For many years others have made billions in the Wine and Spirits industry.
And representation for blacks has been limited.
If it were not for hip-hop artists like Diddy and 50 Cent, there would be no black owners.
This isn’t comforting because blacks spend millions buying spirits.
Therefore, more blacks owning distilleries will be very beneficial.
Also, owning and operating a distillery will provide jobs to underrepresented communities.
And I am venturing into the spirits industry for Green promises to make a more inclusive future for minorities.
